As a real estate agent, your ultimate goal is to close a deal. There is no going around the fact, this must be your bread and butter. But it’s safe to say that closing a deal is far from easy. Especially when dealing with a pro, closing a deal on your terms can be more difficult to pull off.
But that’s why we’re here to give you the ins and outs of closing any real estate deal.
Always Have Belief
When looking to close a deal, confidence is your best weapon. Being confident as a real estate agent can pay off so much. After all, it’s a reason why people hire you. A confident real estate agent is very difficult to negotiate with.
But this newfound confidence won’t do you any good if it shows up at the end – you need to show it from the start. If you show your clients that you are confident and feel confidently negotiating deals, so will the other party. But there is a thin line between being confident, and being cocky.
Cross that line and the deal falls flat.
Find A Way To Sweeten the Deal
It’s safe to say that negotiating is hard. Some buyers or sellers are more stubborn than others – that’s a fact. So when you’re dealing with a buyer/seller that doesn’t want to budge, there is one more thing to try.
Namely, every agent finds themselves in a situation where your client or the opposite party is hesitant to make the final decision. Since both you and the opposite agent want to make this deal go through, what you can do is find a way to sweeten the deal. In most cases, you’ll have to communicate with the agent and the opposite party to make this happen.
So, find something that ensures the deal absolutely goes through. First, you need to find something tempting enough so that the client will have no other choice but to seize the opportunity and ultimately, close the deal.
Use Technology
As a real estate agent, your goal is to find the most efficient way to close a deal. According to Realtor, 70% of agents own a website, while 74% of agents use Facebook as the primary tool for professional purposes.
Technology directly impacts your ability to operate in the market. Since every agent uses Facebook, Linked In, Twitter, and various other social media channels to close deals, you have to establish a presence on each one.
Do this and you’ll be much more efficient in identifying clients, opportunities, and closing deals through your influence.
But apart from social media, what other technologies can real estate agents use to close deals more efficiently? Well, for starters, a huge part of closing deals is identifying opportunities. To do that, real estate agents can use the latest technologies and trends in the industry to market properties more efficiently.
From taking buyers on virtual reality tours to using drones to create cool videos, the options are limitless.
Always Have A Script But Go Off Sometimes
Every agent can practice the speech they make when trying to close a deal. But as many of you are aware, there is a right way to do it and a wrong way. Namely, you can find closing scripts everywhere online.
And while your clients won’t know this, but many agents can see through what you’re doing. If you can’t find the words to close a deal, then a phony online script won’t cut it. You need to be genuine, charismatic and come up with your own scrip.
Everyone from politicians to teachers uses scripts. They’re quite convenient and quite helpful. But you need to come up with your own script if you want to close a deal. No doubt your clients and the opposite party have already heard the way you talk. So by memorizing an online script that you got from some website, you’re changing your tone and sound different.
This will make you appeal more unnatural. Even if you’re using a script to come up with your own, use your own words.
Keep Things Simple
And lastly, to close any real estate deal, you need to keep it short and simple. The last thing you want is for your clients to get lost while you explain things.
If someone is interested in the property, then provide more information. If you throw information, but they’re not interested, it will only dishearten them.